Past Issues

July 24, 2017

Tips For Maximizing Your Job Search

Sponsored: Maximize your exposure and land more interviews

In today's job market, to be noticed your resume needs to be in all the right places at all the right times. Putting your resume on all the top job boards is like instantly networking with millions of hiring managers. And while posting your resume on several career websites may help you land one of these jobs, many people are afraid of who may see their resume along with other concerns of confidentiality.

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Tips For Maximizing Your Job Search

By Lynette Vallecillo, Founder of Hire Initiatives

Your job search should involve a multi-pronged approach and strategy. This tactic will allow you to extend your reach and broaden your visibility.

When creating your outreach strategy, it is helpful to keep track of your activity - where and when you have submitted or posted your resume, made contact with an individual or organization, and attended job fairs or networking events. I recommend using a spreadsheet, online tool or document as a way to stay organized and follow up where appropriate.

Your strategy should include some of these components:

Job Search Engines and Job Alerts. Search engines like or aggregators like Indeed or are a few of the more common resume posting and job search sites.

In addition to providing a platform for making your resume visible to the employer or recruiter, these sites allow you to create job alerts by entering job titles or keywords within a specific geography. These alerts will be delivered to your email at specified intervals daily, weekly.

Job search aggregators pull jobs from various boards and job sites providing a one stop shop for job seekers.

LinkedIn. Considered "the" social media site for professionals, LinkedIn has become a favorite by agency and corporate recruiters.

If you don't already have a profile, create one. Your profile should be comprehensive of your resume and achievements. Upload your resume to the site and include your contact information to make it easier for recruiters to contact you. Upload any presentations you have created or certificates that are relevant to your history.

Reach out to former colleagues, friends, professional acquaintances and add them as connections. The site also provides an opportunity to upload your existing contacts from your email account.

In the LinkedIn search bar, enter keyword groups. Select the "groups" tab from the available options at the top of the page and search for a few trade groups you might want to join. Some will require approval by the group moderator, other groups are open.

Once admitted to the group, post an introductory comment introducing yourself and why you have joined. Follow up by sharing articles that might be relevant to the group as a way to get yourself noticed.

Company research. Conduct a targeted online search to identify companies that interest you either based on geography, or industry. Visit their website and view their careers page. Search for openings based on the position you are targeting and apply directly through their website.

Take this one step further by then visiting LinkedIn to see if any of your connections are associated with the organization. Reach out to your connection to see if they can point you to the appropriate hiring authority.

Visit and read reviews of current and former employees. You can gain additional knowledge as to the culture, salaries based on these reviews.

Networking. Networking is often cited as the best and most effective tool for landing your next position. Networking involves maintaining and developing relationships with former colleagues, friends, family, neighbors as a way to share information for mutual benefit. When reaching out to others as part of your networking efforts, don't forget to always ask "who do you know that might be a good networking contact for me" and always ask if there's anything you can do for them.

Niche sites. There are many national associations such as the American Marketing Association (AMA), Society of Human Resources Management (SHRM) that have local chapters. Reach out to the local chapters and inquire about meetings you can attend to expand your network while also visiting the website to look for career opportunities. Conduct a search for industry specific job sites such as for technology professionals or for hospitality jobs.

College and Alumni sites. Educational institutions offer a wide range of career services to current students and alumni. These services include online job portals, onsite job fairs and can include career assessment tools. Career assessment tools are useful when charting your professional future or considering a career change.

Lynette Vallecillo is the founder of Hire Initiatives (WBE/MBE/DBE) with a successful and noted 20-year career in human resources specializing in staffing management. Known for her tenacity, passion, and effectiveness, Lynette builds and manages long-term client relationships that repeatedly develop into strategic partnerships.

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